Brand strategy and communications.

WHAT

Bold White Space is a brand strategy and communications agency bringing together advertising, marketing and PR for the next generation of challenger brands and ambitious businesses on a mission. We empower our clients and team with a pioneering approach to communications – fusing the most advanced technology with the finest creative minds.

WHO

Mike Robb

Co-Founder & Managing Director

Mike is an experienced communications professional, having devised strategy and campaigns for brands large and small. He was previously Managing Director at ENGINE I MHP, Executive Director at Cicero Group, client-side at Betfair, and worked on political campaigns in the United States.

Nick Ford-Young

Co-Founder & Director

Nick is a brand strategy and content expert. Former Managing Director of Studio Black Tomato, strategist at Brave New World and founder of Meet & Jam.

Simon Sherwood

Chairman

Simon is an investor in and Chairman of Bold White Space. He was previously Chairman and Global CEO of BBH, one of the world’s most successful advertising agencies.

Zaza Biddu

Advisory Panel

Former Director at Weber Shandwick.

Mark Davies

Advisory Panel

Former journalist and Managing Director at Betfair.

Mark Hemingway

Advisory Panel

Former Head of Communications at HSBC and HBOS.

Mehdi Houshmand

Advisory Panel

Technology advisor to Bold White Space. Currently VP and Lead Developer at Goldman Sachs.

Natasha Ighodaro

Advisory Panel

Former Digital Strategy Director at JWT.

John Veichmanis

Advisory Panel

Former CMO of Farfetch.

Rachel Mason

PR Lead

Rachel is an experienced public relations professional and former journalist. She has held senior roles at over 50s insurer SunLife and challenger bank Triodos.

Katie Sogorski

PR Lead

Katie is a consumer brand and PR expert, having driven campaigns for the likes of Mars, Coca-Cola and Diageo at leading agencies including freuds, M&C Saatchi PR and Weber Shandwick.

Adam Griffin

Creative Lead

Adam has worked in-house at Leo Burnett and JWT, also freelancing at BBH, Droga5, Cheil, Saatchi & Saatchi & Grey to name a few. Adam has been recognised across all major awards including 2 Cannes Lions, multiple D&AD nominations, 7 Clio awards and a European Effectiveness Gold.

Mike Nicholson

Strategy Lead

Mike has led strategy and planning at various titans of marketing and advertising including MullenLowe, VCCP, Ogilvy Action and Diageo.

Imogen Kranz

Senior Consultant

A multi-channel marketing and communications practitioner who has delivered on and offline campaigns, PR and events across Europe, Asia and the United States.

Allan Dickenson

Senior Brand Consultant

A multi-disciplinary brand consultant with experience working for some of the industry's most prominent creative and media agencies.

Maddie Parsons

Digital Consultant

Maddie is a digital consultant with experience designing and managing data-driven marketing campaigns for some of the UK’s most exciting businesses.

Katie Orr

Communications Executive

Passionate brand-driven junior analyst. Ex marketing coordinator with first class honours from UCL.

HOW

Whole World Brand View™

In today’s ever-changing brand landscape we know that only by making the constant loop of our 14 consideration areas unite – through use of both our advanced technology and human hearts and minds – can we make an objective, positive impact through bold and meaningful communications.

01 | Audience

We understand that socioeconomic data is simply one part of a complex puzzle. We build ‘live’ audience profiles by combining cultural, environmental and attitudinal data with situational human context, grouping individuals by emotional triggers.

02 | Market

We track and analyse a brand’s entire marketplace, collating market share, penetration and sales data. We ensure we have a broad view of a competitive landscape, monitoring behaviour shifts and plotting future trends.

03 | Brand

We carry out deep brand sentiment tracking, combining qualitative and quantitative processes. We build, monitor and remedy consistency and impact across brand purpose, values, distinctiveness and reputation. We understand a brand must always have meaning and memorability and track both, consistently identify ways to achieve and sustain them.

04 | Product

We assess how customers rate the quality of a product or service by aggregating carefully selected metrics to determine perception, popularity, ratings, reviews, sustainability and impact. We consult on both product range and relevance as crucial components of a Whole World Brand View™.

05 | Staff

There’s nothing more important than your people – responsible for bringing together brand messaging with brand experience. We track and analyse satisfaction scores from both customers and employees. We address brand personality, values, tonality and consumer sentiment, staff happiness and retention rates to ensure your people drive exceptional, cohesive brand experience through every touchpoint.

06 | Experience

We combine real-world audits with consumer sentiment scores, social listening and user experience metrics – including drop off and churn rates – to determine a detailed view of customer experience. This ensures our scores are benchmarked accurately and relatively within an industry.

07 | Strategy

We carry out brand and communications audits and workshops, as well as analysing billions of data points to monitor positioning, effectiveness of messaging, purpose, impact, recognition, share of voice, consistency and the balance of long-term vs. short-term strategies.

08 | Creative

We understand the power of an outstanding creative idea. We assess creative output on sentiment, salience and sales. We want resonance and reaction. We identify opportunity in the bold white space and allow creativity to roam free within the parameters of our precise briefs. We carefully monitor creative approaches, from a single article to a global campaign, to ensure maximum impact.

09 | Content

Content exists to inform and inspire, build awareness, garner authority and generate leads. We balance engagement with effectiveness. Content must be relevant and entertaining whilst boosting reputation, reach and rankings. From hero brand assets to targeted campaigns and ‘always on’ articles, we create compelling content and track every detail around how it is received. Forever refining, forever outperforming the last.

10 | Media

Timing and precision of placement are everything. We carefully select the relevant, necessary channels across paid, owned, earned and social channels to build plans for our clients that drive bold, meaningful communications. Our Whole World Brand View™ approach ensures we streamline budgets and drive ROI, constantly tracking and refining to ensure the optimum media mix across all communications outputs and channels.

12 | Conversion

We obsess over route to conversion, affected constantly throughout the fluid, granular elements of the Whole World Brand View™. We track sign-ups, subscriptions and sales – mapping who converted, how we achieved it and modelling responsive customer acquisition strategies whilst understanding the brand landscape will evolve with each revolution of the Whole World Brand View™.

13 | Loyalty

We track repeat visits, purchases and brand evangelism to understand your insiders, influencers and advocates. We track the factors impacting loyalty, triggers for brand mentions and advocacy. We build scores to help monitor and nurture retention whilst growing internal ‘surprise and delight’ strategies for brand love.

14 | Reputation

We know that an organisation’s true reputation depends on each aspect of the Whole World Brand View™ combined. We carefully track and analyse metrics across all channels to provide a unique view of your reputation against your competitors, constantly advising on areas of strength and weakness and how to address them.

WHY

01

Purpose

To make an objective, positive impact through bold and meaningful communications.

02

Vision

To consolidate and revolutionise the communications industries by making data and creativity simultaneously accessible, meaningful and empowering for all brands and their customers.

03

Mission

Fulfilled People. Smart Thinking. Outstanding Work.